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An image of two social media ad posts from Kumana Activewear, displayed side-by-side. The first image is labelled 'Nostalgia ad', and the second is labelled 'Control ad'. The text of the nostalgia ad reads: Reminiscing of carefree days with friends outdoors can bring back fond memories. Relive those memories with Kumana Activewear. The text of the control ad reads: Enjoy the outdoors and being active and healthy. You can feel the part with Kumana Activewear. Both ads feature the same image of three women standing in front of the sea, wearing activewear

Case study: Working with industry to drive sustainable consumer choices

Dr Ngan Vo, Lecturer in Digital Marketing at the University of Exeter, reflects on how working between industry and academia can support values-driven research. Our case study series features inspiring researchers discussing their careers and sharing tips on how they engage beyond academia to drive change. A new case study, looking at the work of […]

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